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  • Fitness Advisory Board
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Our Team

Our team brings years of experience advocating for and championing the next generation through fitness, mentorship, and youth development.

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Our Team

Kerry Sutherland - Founder

Kerry Sutherland is a seasoned leader with over 35 years of experience in the health, fitness, and food & beverage industries. Known for his people-first approach, he excels at attracting talent, boosting employee engagement, and fostering a positive workplace culture, all while driving strong financial results. While he has significantly impacted individuals throughout his career, Kerry is most proud of his lifelong dedication to youth development, mentoring, and creating access for young people in the health, fitness, and athletic performance sectors. He empowers them to grow in strength, confidence, and personal development.


Kerry founded and launched FutureStrong, a nonprofit organization designed to provide access, education, and opportunities in the health, fitness, and performance sectors. Additionally, he has served as a high school basketball coach for 20 years, leading teams to multiple conference and state championships. In 2025, he was inducted into the East Waterloo High School Hall of Fame (Class of 1977). In 2026, he was selected as one of six Minnesota Boys Basketball Assistant Coaches of the year. He is also the President of the Minnesota High School Coaches Association, a Board Member of the Nnaji Family Foundation - a nonprofit serving youth throughout Africa and the United States through education and athletics, and the Board President of HYPE Academy, a nonprofit youth development organization. Furthermore, he is a trustee for the University of Northern Iowa Foundation. This year, he was nominated and selected as a V3 Sports Victory Leader in recognition of his leadership, impact, and commitment to uplifting our community. 


Currently, Kerry is focused on growing his nonprofit, FutureStrong, to serve, educate, and strengthen more youth mentally, physically, and emotionally. Additionally, he is involved in real estate development, particularly in affordable housing and mixed-use projects, reflecting his commitment to community sustainability. These endeavors align with his passion for fostering growth and opportunity.


People first.

David Pettrone Swalve - Founding Leadership Architect

David Pettrone Swalve has spent 25 years building leadership systems that change how people perform under pressure - in Fortune 500 organizations and long before that, coaching youth on courts and fields across the Midwest. A former Big Brother, youth sports coach, and architect of a high school leadership development program at NASM, he believes leadership capacity is built through early, repeated practice - or it becomes far harder to develop later.


He is the founder of Authentara®, creator of the Authentara Blueprint®, a practiced leadership framework used by executive teams nationwide, and the author of Pirate Jokes Aren't Funny. His background includes SVP-level HR leadership at Life Time and foundational training at the U.S. Military Academy at West Point.


At FutureStrong, David designed the Career & Leadership Development pillar - a structured progression that moves young people from leading themselves, to leading others, to leading their communities.


Rigorously built. Practically Delivered.



our core values

Inclusivity

Inclusivity

Inclusivity

We welcome and celebrate all people, creating spaces where everyone belongs.

Access

Inclusivity

Inclusivity

We break down barriers so health and fitness are available to all.

Empowerment

Inclusivity

Empowerment

We equip individuals with tools and confidence to take charge of their growth.

Resilience

Resilience

Empowerment

We foster strength of body and mind, building habits that last a lifetime.

Community

Resilience

Community

We thrive together through connection, collaboration, and mutual support.

Growth

Resilience

Community

We are dedicated to continuous learning, improvement, and forward momentum.

be part of something bigger

Donate Now

Your donation helps expand access to fitness, nutrition, and leadership development for underserved youth and teens. Funds directly support programming, mentorship, and resources that empower young people to build confidence, develop healthy habits, and step into their full potential. Together, we’re creating pathways to stronger, healthier futures.


Together, we can create real change. Your donation directly supports our efforts to uplift and empower those we serve. Thank you for helping us build a stronger future.

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